We live in fascinating times. Technology has changed the way we live and continues to evolve the way transactions are executed. That said, every industry has seen a different rate of change. Amazon changed the retail world with lightning speed. Uber changed transportation, but at a slower clip. Conversely, real estate sales have changed…but at a positively glacial pace.

My focus as always is on Westchester Real Estate. I am beginning to see new players involved in Chappaqua Homes for sale, Scarsdale homes for sale and everywhere in between.

Redfin is active in Westchester County. And PurpleBricks is now operational in Westchester County. And truth be told, each of these new companies present compelling offerings for buyers and sellers alike. I applaud both companies for their new and inventive business models.

At NestEdge Realty, however, we’ve done something different. Our view at is to offer the advantage of new technology, but NestEdge Realty couples it with tried and true old-time service.

For example, Redfin offers buyers a broker commission rebate, even though the Rebate offered by NestEdge Realty will always be higher. However, when looking at reviews of Redfin in Westchester, it becomes obvious that Redfin falls short on the service aspect. Difficulty booking appointments and the lack of buyers being represented by the same agent day in and day out are awful shortcomings of the service. At NestEdge, in addition to receiving a larger rebate, buyers have a traditional agent that conduct searches, make and accompany appointments, help negotiate and hold the buyer’s hand all the way through the process.

For sellers, here is what PurpleBricks offers:

An MLS listing including Trulia, Zillow, and Realtor websites
Professional photos, 3D tour, yard sign, lockbox
24/7 support
Performance report with real-time status of your listing detailing any activity

But again, it falls shorts of providing some very key items that NestEdge offers to sellers. Most importantly, NestEdge agents attend almost all showings and actively sell the property. PurpleBricks “agents” don’t attend showings…at all. In addition, NestEdge offers every single item that PurpleBricks does, plus holds the seller’s hand through every step of the transaction, while also offering extremely reasonable commission rates.

So whether you are a buyer or a seller, taking advantage of new models and technology make sense….but they only provide the highest possible value when coupled with traditional service. You’ll get both at NestEdge.